A Closer Look at Social Enterprises (UK Campaign)

As part of ARNO’s Founders Fellowship awarded from the British Embassy in Skopje, ARNO developed summer campaign that was designed to promote the mission of Social Enterprise Mark from the United Kingdom.

The Social Enterprise Mark is the only international certification for social enterprises. The Mark identifies businesses which meet defined criteria for social enterprise. You can read more about SE Mark at www.socialenterprisemark.org.uk

The goal of the summer campaign was to promote the concept of social entrepreneurship among the general UK public through interactive tools. After one-month stay in the UK within SE Mark, Irina’s work was to design and implement an Online Campaign that will get people’s attention and inspire them to think on the topic of Social Entrepreneurship. The output of the Fellowship and the close contact with the remarkable work of SE Mark was the Summer Campaign “A closer Look at Social Enterprise”. ARNO’s team designed visuals and Facebook Poll where users had the opportunity to answer and win travel vouchers from Travel Matters UK, a certified social enterprise. The Poll was further integrated at SE Mark webpage.

The copywriting and branding of the campaign was developed by ARNO’s member Nikola Vojnov.

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